Psychology behind online dating

One study found that about one-third of marriages now begin online.

About 72 percent of college students use Tinder, and 80 percent of Tinder users are millennials. Donders Center for Cognitive Neuroimaging in the Netherlands found that activity in the nucleus accumbens, a brain region involved in reward processing, is more active when people view attractive faces.

We share our top tips about using psychology to your advantage.

Using behaviour science to improve your online dating experience Understanding human needs and knowing why people behave the way they do is something that all the top dating companies’ study and accommodate by implementing the best user experience (UX) on the platform.

And consider the element of unpredictable rewards associated with the use of Tinder.

Some people end up joining lots of dating sites without taking the notifications seriously, which ultimately means that engagement for everyone on the app is intermittent or low.

They play knowing that eventually, but not exactly when, someone who pulls the lever will win.

Tinder operates on the same principle: Users do not know when, while swiping, they will match with an individual they deem attractive.

It’s also great to show your hobbies and interests via your pictures, though avoid too many group pictures, and definitely no pictures with your ex (you’d be surprised how many people actually do that)!

Have you followed all of our top tips on the psychology of dating?

We’re going to focus on the psychology behind online dating, and how you can use your newfound knowledge to your advantage in order to make meaningful connections in your search for the one.